Evaluate. Integrate. Engage. Grow. Online Technology & Social Media for Professionals and Small Businesses.
Sometimes you’ll fail more than you succeed, but you still need to get up, do it, and keep moving forward. If you permit failure to be your guide, you’ll eventually STOP. There’s no glory in failure when you encourage it. If you make learning your guide, every step along the way brings you one step [...]
I don’t care about the new Facebook Page, nor should you. Here’s why: People have a tendency to like the shiniest new things. That desire fuels our consumer driven economy to the extent that a significant number of “everyone” thinks they “must have__________”, or else they can’t function. Most kids incessantly think they must have the [...]
“What would you recommend I do, and what would you recommend that I don’t do when first getting my business started with social media?” It’s one of the questions that I get most often. But before you even get this far you should be asking: “Why do you want your business to dive into social [...]
A few years ago, I took a new job with a truly crummy commute. Over 120 miles roundtrip. A small fortune in tolls. Hours on some of the worst roads in the metro area. I generally assumed I’d be spending 4 hours a day in my car. Some days it was a little less. Others it [...]
“Just do it” is àpropos. Unfortunately, that’s only 50% of the battle. The shocking truth about diving into social media is that it takes a lot of effort. Claiming your real estate on Twitter, Facebook, LinkedIn, and Goggle +, will give you brownie points for being able to say “we’re hip because we’re there too”, and [...]
Are you feeling like you finally got with the times because you signed your business up for a few social media accounts? By all means, give yourself a pat on the back. However, if your business is not yet feeling the love with its new online persona, it could be because you’re ignoring the 5 warning signs [...]
Can your business learn anything by stealing from Porsche? You bet. Porsche’s brilliance is yours for the taking. Check this out: 350 hp @ 7,400 rpm 0-60 mph: 4.6 seconds Top Track Speed: 179 mph Even if you don’t know a thing about cars, that acceleration number and top speed should impress you. Those numbers [...]
Twitter for your business? Say what? Today we put together a list of 12 things you (probably) didn’t know you could do with Twitter for your business. It’s really no longer for celebrities or people touting what they just ate for lunch. Actually, it still is for some segments of the population, but don’t let that [...]
Do you need to kick-start your LinkedIn Profile? What does your profile look like? We previously wrote about the benefits of getting started with LinkedIn, and considering that it’s the number one network for business professionals, it’s worth investing your time to set up a profile. But if all you have up there is your [...]
“Inbound Marketing? What’s that? Why do I need an inbound marketing game plan to promote my business???” We’ve been hearing these questions a lot. For the newbies out there, the concept of using inbound marketing tools turns everything they know, or everything they think they know, about small business marketing on its head. Using online technology [...]
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